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CENTER FOR PAPER BUSINESS AND INDUSTRY STUDIES (CPBIS)
AT
TAPPI PAPER SUMMIT, MAY 3-5, 2004
ATLANTA, GA

 

CPBIS is pleased to be a co-sponsor of TAPPI’s Paper Summit program this year. CPBIS researchers and staff are participating in two sessions during the meeting that are in the People and Infrastructure track. The CPBIS session “Revitalizing the Industry” will be held Monday morning, highlighting recent industry trends and progress in two CPBIS-sponsored research projects. On Tuesday, Jim McNutt, CPBIS Executive Director, will be participating in the “Is Technology Leaving Us Behind? Pathways to a Technologically Advanced Workforce” session, discussing ways to link leadership to the bottom line.

CPBIS will also be participating in the Mill VIP Program at Paper Summit, a unique program especially designed for paper company employees to get additional hands-on training in a variety of areas. CPBIS will be participating in the first Management Track session on Tuesday morning. This session will include discussion on transforming the workforce, taking the initiative in environmental regulation, meeting industry stakeholders’ aspirations, and a panel discussion on innovation.

Details of all presentations can be found below. Please contact Colleen Walker (colleen.walker@cpbis.gatech.edu) if you have any questions or would like additional information about any of these presentations.

TAPPI Annual Meeting Program

Monday, May 3 – 10:00-12:00 Session 10: “Revitalizing the Industry”

10:00 - 11:00
J. McNutt, D. Cenatempo, B. Kinstrey: “State of the North American Pulp and Paper Industry” abstract (? make this a link to the abstract for each, can be at bottom of web page.
Abstract

11:00 - 11:30
H. Li and P. McCarthy: “Price Behavior, Price-Cost Margin, and Industry Consolidation”
Abstract

11:30 - 12:00
G. F. Peter, D. E. White, R. Singh, J. Fernandez, R. de La Torre, and D. Newman: "Economic Modeling of Wood Quality Traits for Linerboard Production"
Abstract

Tuesday, May 4 – 8:00-10:00 Session 23: “Is Technology Leaving Us Behind? Pathways to a Technologically Advanced Workplace”

9:00- 9:30
L. Diane Murdock and James McNutt: “Linking Leadership to the Bottom Line,”
Abstract


TAPPI Mill VIP Program

Tuesday, May 4- 8:00-12:00 Management Track 1

8:00 - 9:00
J. McNutt – “Meeting Stakeholders’ Aspirations Through Innovative Thinking”
Abstract

9:00 - 9:30
C. Parsons – “Transforming the Workplace”
Abstract

9:30 - 10:00
Coffee break

10:00 - 10:30
M. Farmer – “Taking the Initiative in Environmental Regulation"
Abstract

10:30 - 12:00 Panel Discussion on Innovation (sponsored by CPBIS)
Panel details
   

J. McNutt, CPBIS – moderator
Bob Kinstrey – Jacobs Engineering
Ben Thorp – Georgia-Pacific
Del Raymond - Weyerhaeuser
 



 

TAPPI Annual Meeting Program

Monday, May 3 – 10:00-12:00 Session 10: “Revitalizing the Industry”



10:00 - 11:00


J. McNutt, D. Cenatempo, B. Kinstrey: “State of the North American Pulp and Paper Industry”

The North American Pulp and Paper Industry, once the center of the world’s industry has suffered hard times due in large part to its inability to successfully deal with the changing global and competitive dynamics. North America has belatedly begun to address the situation by restructuring and trimming excess, old and higher cost capacity to better match true demand levels as balanced against a changing import and export picture. However, despite these efforts, the North American industry is still facing challenging times.

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11:00 - 11:30


H. Li and P. McCarthy: “Price Behavior, Price-Cost Margin, and Industry Consolidation”

Based on industry data in the past three decades, we analyze price behavior in the pulp and paper industry. In particular, using structural econometric models, we discuss the quantitative response of price to changes in market demand, as well as in material costs, energy prices, and labor costs. We also investigate the effect of industry consolidation on price and price-cost margin. Finally, we discuss the estimation of probability of short-term price changes using excess inventory as a leading indicator.

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11:30 - 12:00


G. F. Peter, D. E. White, R. Singh, J. Fernandez, R. de La Torre, and D. Newman: "Economic Modeling of Wood Quality Traits for Linerboard Production"

The impact of wood quality on pulp and paper manufacture is underemphasized by mills, but provides important potential for improving mill economics. To quantify this potential we estimated the value to a kraft linerboard mill of changes in tree growth rates and key wood quality traits. A tree plantation cost model was developed for loblolly pine plantations in the southeastern US and was linked with an integrated kraft linerboard mill cost model which calculates total mill operating and capital costs for a single papermachine producing ~600,000 metric tons/year of 42lb linerboard. Using the plantation and mill models the cost savings were estimated for increased tree growth rates, increased wood specific gravity, and decreased wood lignin content. Potential cost savings and increases in profitability were also estimated for cases where linerboard basis weight was decreased due to increases in fiber strength. To date all of the cases have been conducted at fixed production levels, with savings taken primarily as decreases in fiber cost (wood coming into the mill). Over the range of parameters investigated, the greatest cost savings are expected from increases in specific gravity, which give increased pulp yields due to less cellulose loss during pulping. The second greatest cost savings come from increasing tree growth rates by 30%. The least amount of cost savings were found for reductions in lignin content. In this case, although pulp yield goes up significantly, the extra cost of purchased energy limits the cost savings to the mill. Reducing linerboard basis weight by using higher strength fibers (lower cellulose microfibril angles) also substantially decreases the cost of linerboard production on an area basis. The details of our approaches, estimated cost savings and potential impacts of biotechnology on mill profitability will be presented.

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Tuesday, May 4 – 8:00-10:00 Session 23: “Is Technology Leaving Us Behind? Pathways to a Technologically Advanced Workplace”



9:00- 9:30


L. Diane Murdock and James McNutt: “Linking Leadership to the Bottom Line,”

Leadership and Technology Skills are both critical for success in today’s world. Business performance is linked to basic leadership fundamentals at all levels of the organization. Employees need a toolkit to help themselves and their organizations get the results they have to have to be successful. Cutting edge leadership training can continuously build skills when delivered to the workplace using the internet and knowledge alliances. While training opportunity abounds, it only bring value when delivered in a format that is easily accessed, easily shared, and easily transferred to practical application.

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TAPPI Mill VIP Program

Tuesday, May 4- 8:00-12:00 Management Track 1



8:00 - 9:00


J. McNutt – “Meeting Stakeholders’ Aspirations Through Innovative Thinking”

How do our Industry Stakeholders view our industry? Where is our industry, where is potentially headed, and what are some of the innovative considerations we may need to embrace to get there alive and well? Answers to these questions will be explored through thoughts on change, operational innovation, customer focus and marketing, issues of technology and innovation, and finally, on organizations, management, and people.

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9:00 - 9:30


C. Parsons – “Transforming the Workplace”

During the past several decades, we have seen organizations in many industries transform work processes and the role of the production worker through the introduction of high performance work systems (HPWS). The HPWS experience in the paper industry has been varied and there are many questions about the appropriate approach to these innovations. In this presentation, we will describe a framework for understanding the adoption, implementation, and management of these innovations. We will discuss various organizational, managerial, and workforce issues that are relevant to the decisions to implement workplace innovations. Finally, we will review the research literature on the effectiveness of HPWS practices and explore various contingency factors that may influence their impact. The session is designed to be interactive with audience participation and discussion.

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9:30 - 10:00


Coffee break



10:00 - 10:30


M. Farmer – “Taking the Initiative in Environmental Regulation"

Efforts to remove immanent environmental health threats have been successful. Regulators now face resource management issues with an infrastructure dedicated to emissions removal - staffed by attorneys rather than resource managers. This opens a window to take the lead in regulation and capitalize on internal expertise of an innovative industry. Recording the past success of agriculture under a similar regulatory regime, a proactive, non-defensive profile, while difficult, is possible for forest and paper industry.

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10:30 - 12:00



Panel Discussion on Innovation (sponsored by CPBIS)

This panel will discuss the need for innovation in the paper industry and the role of innovation in improving industry performance. Four panelists will discuss innovation in specific areas of the industry.

"Overview of the Need for and Role of Innovation," Jim McNutt, CPBIS – Moderator

“Need for and Direction of paper Machine Innovations,” Bob Kinstrey, Director of Process Technology, Jacobs Engineering

“Innovation Without Deployment is a Waste,” Ben Thorp, Director of Pulp & Paper Engineering, Georgia-Pacific and Co-Director Agenda 2020 Technology Task Force

“Role of Agenda 2020 in Stimulating Paper Industry Innovation,” Del Raymond, Director, Strategic Energy Alternatives, Weyerhaeuser and Chairman Agenda 2020 Technology Task Force

This session will conclude with a no-holds-barred open discussion of the role for and difficulties of seeking and putting into place value creating innovations in the paper industry between panel members and session participants.

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