Professor Michael Oliff, director of Enterprise Transformation 2020 at the University of Texas School of Management will deliver the keynote address that will set the stage for the 2008 TechnoBusiness Forum. The Forum will take place May 20-21 in Atlanta at the Georgia Tech Hotel and Conference Center.

Professor Oliff has designed, implemented and led enterprise transformation and performance improvement programs for a variety of global companies – Accenture, Bahlsen, Bally, BP, Exxon, IBM, Nestle, Nokia, Omega, Siemens and Sony – contributing to $1 billion in client savings. He is the author of more than 100 management articles, cases, books and executive reports.

Professor Oliff’s presentation, titled “Leadership Challenges in Achieving Market Dominance” will focus on several important questions:

1. Why do failing firms focus on short term revenues, profits or customer satisfaction instead of on customer value?
2. Why do failing firms develop and rely on strategic imperatives, functional initiatives and short term improvement programs instead of on distinctive competencies?
3. Why do failing firms focus on corporate values, recruiting and performance instead of on “stretch culture,” development and potential?

Following his keynote address, Professor Oliff will lead a table-setting session, “A Management Perspective of Enterprise Transformation,” which will address key leadership dimensions involved in transforming the enterprise.

For detailed information on the rest of the two-day program, and to register, click on the following link:
http://www.cpbis.gatech.edu/connect/forumslectures/technobus08/index.htm